DESTINATION RESTAURANTS
Suntory’s blended whisky Hibiki achieves an exquisite balance between the distinctive characteristics of the diverse whiskies from which it is made, transforming them into a single alluring flavor. It brings to life the Japanese spirit of harmony based on the nation’s respect for nature, sensitivity to the changing of the seasons and ability to incorporate disparate elements to create a beautiful equilibrium.
It is within this context that Hibiki has become a sponsor of Destination Restaurants, strongly subscribing to the awards’ aim of honoring restaurants rooted in the culture and history of Japan’s regions and spreading the word about the appeal of the thriving cuisines of those areas, both within Japan and overseas.
Destination Restaurants is an initiative that seeks to pass on the charms of provincial Japan to future generations by assessing not only the dishes themselves, but also their relationship to the climate, history and producers from which they were born, and even the cultural and sociological hinterlands transmitted down through the centuries in those regions. A single dish achieves perfection when ingredients cultivated in the natural environment of an area resonate with the work of their producers and the vision of a chef with local roots, along with the thrill experienced by the restaurant’s visitors.
This philosophy also runs through the approach to Hibiki’s blending, which demonstrates respect for the individuality of its diverse component whiskies while bringing to fruition a single harmony. Moreover, the value produced by Japanese nature, craftsmanship and time cherished by Hibiki overlaps heavily with Destination Restaurants’ ambition to pursue pathways to the future for local culture and the creativity of the chefs across Japan who are continuing to take on challenges.
Through its sponsorship of these awards, Hibiki expresses its respect for the chefs forging the future of Japan’s food culture and will deliver the value of richer, higher-quality time engendered by the marriage of cuisine and whisky. In addition to providing everyone at the venue with an opportunity to experience the flavor of Hibiki, the brand will build relationships with the award-winning chefs, with the goal of further expanding the potential of both Japanese food culture and Japanese whisky.
Going forward, Hibiki will continue to treasure our nation’s nature, culture and manufacturing grounded in craftsmanship while collaborating with world-class Japanese culinary professionals to spread the word across the globe about the appeal of Japan's regions, the future of its cuisine and its aesthetic sensibility.
